lion’s acquisition of Fermentum and Stone & Wood has been approved by the competition regulators due to the concerns of consumers.
The competition watchdog has concluded its review of the proposed acquisition of Australian Financial Group’s assets by Westfield Group.
The ACCC said it would not oppose the acquisition of the company, which also owns a number of beer and cider brands.
The ACCC has ruled that there will be no substantial lessening of competition in the market for alternative beer.
The ACCC was initially worried that the acquisition would lead to the closure of a popular craft brewer, which could threaten the profitability of competing against the two major players in the industry.
The ACCC said that while Lion and Fermentum do not compete closely in terms of price, both companies’ products are generally perceived as being mainstream.
Lion is one of Australia’s biggest beer producers. It makes a variety of mainstream and craft beers.
The regulator also looked into the possibility of allowing independent brewers to sell beer in hospitality venues and liquor stores restricted shelf space.
The ACCC has spoken to a wide range of venues, and found that most of them reserve a few taps for independent brands.
The Competition Commission said that the packaging of beer produced by the major brewers could confuse consumers about the ownership of the company that made the beer.
“Consumers should carefully read the label to make sure that the beer they are buying is made by an independent brewer.
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